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Ditemukan 1 dari pencarian Anda melalui kata kunci: author=Myron Gable

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An empirical analysis of the components of retailer customer loyalty programs

Myron Gable Susan S. Fiorito Martin T. Topol

This paper sets out to determine the benefits offered to customers and activities taken by retailers, whether or not they have formal customer loyalty programs, whether there are differences in the benefits/activities of retailers with and without formal loyalty programs and finally, whether specific benefits/activities of retailers can predict whether or not they have formal loyalty programs.

Edisi: Vol. 36 No. 1, 2008 pp. 32-49
ISBN/ISSN: -
Deskripsi Fisik: 21 p .
Judul Seri: International Journal of Retail & Distribution Management
No. Panggil: ATC LO TOP a

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