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Ditemukan 1 dari pencarian Anda melalui kata kunci: author=Nicholas J. White

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“Is it essential that a steamship company’s poster must have a ship?” …

Abstract Purpose – The purpose of this paper is to explore the nature of marketing communications of British shipping lines in the period from c.1840 to c.1970 to establish the extent to which these outputs reflect extant scholarship which points to the lack of innovation as a key reason for the demise of these lines. Design/methodology/approach – The research is built on a survey of >450 …

Edisi: Journal of Historical Research in Marketing
ISBN/ISSN: -
Deskripsi Fisik: 40 halaman
Judul Seri: “Is it essential that a steamship company’s poster must have a ship?” The shortcomings of British shipping posters c.1840 to c.1970
No. Panggil: ATC PO DAV a

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