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Ditemukan 1 dari pencarian Anda melalui kata kunci: author=Niklas Aldin

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Business development with electronic commerce: refinement and repositioning

Niklas Aldin Per-Olof Brehmer Anders Johansson

Electronic commerce enables business development for marketing channel intermediaries and strengthens their existing operations and strategic management. This research shows that electronic commerce provides stepwise business development refinement and repositioning in the form of process change and increased customer service. Based on marketing and logistics literature, a business development …

Edisi: Vol. 10 No. 1, 2004 pp. 44-62
ISBN/ISSN: -
Deskripsi Fisik: 21 p .
Judul Seri: Business Process Management Journal
No. Panggil: ATC LO JOH b

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