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Ditemukan 1 dari pencarian Anda melalui kata kunci: author=Paul H. Zinszer

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Segmenting logistical service offerings using the extended buygrid model

Presents the buygrid model, taken from industrial marketing, and extends it to include logistical service operations. Applies the model to selected logistical research literature. The effect of this perspective is to recognize multiple sets or segments of service offerings and performance levels. This approach allows for, and provides explanation for, categories of customer service packages i…

Edisi: Vol. 27 Iss 9/10 pp. 588 - 599
ISBN/ISSN: -
Deskripsi Fisik: 14 p.
Judul Seri: International Journal of Physical Distribution & Logistics Management
No. Panggil: ATC LO ZIN s

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