The purpose of this paper is to analyze the relationship between corporate and supply chain strategy, as well as its implementation in a multinational paper producing company. Traditionally paper producing companies have had a strong interest in developing a physical infrastructure for their customer deliveries. However, supply chain thinking is still an unstructured issue in the case company.
Owing to the consolidation and globalization of the paper industry, manufacturing units have keen interest to focus on particular product groups. While this specialization will create opportunities for scale economics in production, management of supply chains becomes increasingly challenging, as one particular manufacturing unit serves a number of different sales locations. The aim of this pap…