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Ditemukan 1 dari pencarian Anda melalui kata kunci: author=Pierre R. Berthon

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Communication apprehension and perceptions of salesperson performance: a mult…

Leyland F. Pitt Pierre R. Berthon Matthew J. Robson

While the effect of communication apprehension on a multitude of psychological and performance variables has been studied in many other disciplines, it has not been extensively examined by sales researchers. This article considers communication in the sales transaction from the perspective of communication apprehension, and investigates the role of communication apprehension as an indicator of …

Edisi: Vol. 15 Issue: 1, pp.68-82
ISBN/ISSN: -
Deskripsi Fisik: 21 p .
Judul Seri: Journal of Managerial Psychology
No. Panggil: ATC LO ROB c

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