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Ditemukan 1 dari pencarian Anda melalui kata kunci: author=Shui-Hui Chia

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Customer value assessment of pharmaceutical marketing in Taiwan

Yi-Fei Chuang Shui-Hui Chia Jehn Yih Wong

The purpose of this study is to provide a data mining approach for classifying Taiwanese healthcare institutions based on customer value assessment. Each institution type has developed its own marketing strategy along with relationship management strategies.

Edisi: Vol. 113 No. 9, 2013 pp. 1315-1333
ISBN/ISSN: -
Deskripsi Fisik: 20 p.
Judul Seri: Industrial Management & Data Systems
No. Panggil: ATC LO YIH c

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