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Ditemukan 1 dari pencarian Anda melalui kata kunci: author=Timothy L. Keiningham

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The value of different customer satisfaction and loyalty metrics in predictin…

Timothy L. Keiningham Bruce Cooil Lerzan Aksoy Tor W. Andreassen Jay Weiner

The purpose of this research is to examine different customer satisfaction and loyalty metrics and test their relationship to customer retention, recommendation and share of wallet using micro (customer) level data.

Edisi: Vol. 17 No. 4, 2007 pp. 361-384
ISBN/ISSN: -
Deskripsi Fisik: 29 p.
Judul Seri: Managing Service Quality
No. Panggil: ATC LO WEI t

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