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Ditemukan 1 dari pencarian Anda melalui kata kunci: author=Wen-Jan Tuan

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The difference between elderly consumers’ satisfaction levels and retail sa…

Julie Johnson Hillery Jikyeong Kang Wen-Jan Tuan

Suggests that a significant trend affecting American society today is the dramatic rise in the number of persons aged over 65. Consequently, retailers are interested in knowing how this segment can be best served in the marketplace. Outlines a study which utilized person perception theory to examine how retail sales personnel’s perceptions relate to elderly consumers’ satisfaction. Results …

Edisi: Volume 25 · Number 4 · 1997 · pp. 126–137
ISBN/ISSN: 0959-0552
Deskripsi Fisik: 14 p .
Judul Seri: International Journal of Retail & Distribution Management
No. Panggil: ATC LE JOH t C.1

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