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Ditemukan 1 dari pencarian Anda melalui kata kunci: author=Zafar Iqbal

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Self-service technology and online financial service choice

The application of self-service technology in transaction-based e-service (e.g. online financial services) creates a challenge for firms: what combination of features should they offer to satisfy needs from different customer segments? This paper seeks to address the above question by highlighting similarities and differences of consumer preferences among self-service, hybrid service and profes…

Edisi: Vol. 18 No. 3, 2007 pp. 246-268
ISBN/ISSN: -
Deskripsi Fisik: 26 p.
Judul Seri: International Journal of Service Industry Management
No. Panggil: ATC LO IQB s

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