Article
The marketing and logistics efficacy of online sales channels
The purpose of this study is to investigate key differences between web-onlyandmulti-channel retailers in terms offive different measures of web activity and three different forms of outsourcing behavior. Specifically, the research examines the marketing and logistics efficacy between business-to-consumer (B2C) retailers who sell exclusively via theweb and retailers forwhomthe web offers one additional channel for sales. Finally, it is suggested that how this study may give rise to future research in this area.
Ketersediaan
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IPC Corporate University Library
ATC LO IYE t C.1
ATC1601001
Tersedia
Informasi Detail
- Judul Seri
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International Journal of Physical Distribution & Logistics Management
- No. Panggil
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ATC LO IYE t
- Penerbit
- USA : Emerald., 2009
- Deskripsi Fisik
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27 p.
- Bahasa
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English
- ISBN/ISSN
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- Klasifikasi
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LO
- Tipe Isi
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- Tipe Media
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- Tipe Pembawa
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online resource
- Edisi
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Vol. 39 No. 2, 2009
- Subjek
- Info Detail Spesifik
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- Pernyataan Tanggungjawab
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Deepak Iyengar
Versi lain/terkait
| Judul | Edisi | Bahasa |
|---|---|---|
| Solusi membangun toko online | 2008 | id |
| Online sustainability communication practices of European seaports | en | |
| Physical distribution service quality in online retailing | Vol. 40 No. 5, 2010 | en |
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