Logistics outsourcing performance and loyalty behavior: Comparisons between Germany and the United States

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Article

Logistics outsourcing performance and loyalty behavior: Comparisons between Germany and the United States

Carl Marcus Wallenburg - Nama Orang; David L. Cahill - Nama Orang; Thomas J. Goldsby - Nama Orang;

The purpose of this paper is to examine how goal achievement and goal exceedance influence the aspects of loyalty in logistics outsourcing relationships. Specifically, it aims to develop and test a model of customer loyalty across two cultures to determine if dedicated strategies for building loyalty are required.

Ketersediaan

IPC Corporate University Library ATC LO MAR l C.1

ATC1601152

Tersedia

Informasi Detail

Judul Seri: International Journal of Physical Distribution & Logistics Management
No. Panggil: ATC LO MAR l
Penerbit: USA : Emerald., 2010
Deskripsi Fisik: 26 p.
Bahasa: English
ISBN/ISSN: -
Klasifikasi: LO
Tipe Isi: -
Tipe Media: -
Tipe Pembawa: online resource
Edisi: -
Subjek: Supply Chain Management
Customer loyalty
Outsourcing
Info Detail Spesifik: -
Pernyataan Tanggungjawab: Carl Marcus Wallenburg

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