An empirical investigation of repeat buying behavior of customers of two brands in India

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Article

An empirical investigation of repeat buying behavior of customers of two brands in India

Mehir Baidya - Nama Orang; Gautam Ghosh - Nama Orang;

The purpose of this paper is to attempt to test whether price and quality have any influence on customer repeat purchase probability. Managers should know the strategic determinants of repeat purchase probability to retain customers.

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IPC Corporate University Library ATC LO BAI a C.1

ATC1601684

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Informasi Detail

Judul Seri: Journal of Indian Business Research
No. Panggil: ATC LO BAI a
Penerbit: India : Emerald Insight., 2014
Deskripsi Fisik: 15 p.
Bahasa: English
ISBN/ISSN: -
Klasifikasi: LO
Tipe Isi: -
Tipe Media: -
Tipe Pembawa: online resource
Edisi: Vol. 6 No. 3, 2014 pp. 255-268
Subjek: probability
Quality
Logistic regression
Info Detail Spesifik: -
Pernyataan Tanggungjawab: Gautam Ghosh

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