Classification and prediction in customer scoring | PELINDO LIBRARY & KNOWLEDGE CENTER

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Article

Classification and prediction in customer scoring

Cataldo Zuccaro - Nama Orang;

The purpose of this paper is to discuss and assess the structural characteristics (conceptual utility) of the most popular classification and predictive techniques employed in customer relationship management and customer scoring and to evaluate their classification and predictive precision.

Ketersediaan

IPC Corporate University Library ATC LO ZUC c C.1

ATC1601747

Tersedia

Informasi Detail

Judul Seri: Journal of Modelling in Management
No. Panggil: ATC LO ZUC c
Penerbit: Canada : Emerald Insight., 2010
Deskripsi Fisik: 18 p.
Bahasa: English
ISBN/ISSN: -
Klasifikasi: LO
Tipe Isi: -
Tipe Media: -
Tipe Pembawa: online resource
Edisi: Vol. 5 No. 1, 2010 pp. 38-53
Subjek: Classification
Customer relations
Customer servicemanagement
Scoring procedures (tests)
Predictive process
Info Detail Spesifik: -
Pernyataan Tanggungjawab: Cataldo Zuccaro

Versi lain/terkait

Judul	Edisi	Bahasa
The role of customer relations for innovativeness and customer satisfaction: A comparison of service industries	Vol. 26 No. 2, 2015	en

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