Customer choice of a car maintenance service provider: A model to identify the service attributes that determine choice

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Article

Customer choice of a car maintenance service provider: A model to identify the service attributes that determine choice

Eliane Pereira Zamith Brito - Nama Orang; Ricardo Luıs Beneduzzi Aguilar - Nama Orang; Luiz Artur L. Brito - Nama Orang;

This paper investigates the determinants of customer choice of a car maintenance service provider after the warranty period. It focuses on the alternative of using branded car dealers, who provide this service during the warranty period, or independent garages.

Ketersediaan

IPC Corporate University Library ATC LO BRI c C.1

ATC1601821

Tersedia

Informasi Detail

Judul Seri: International Journal of Operations & Production Management
No. Panggil: ATC LO BRI c
Penerbit: brazil : Emerald Insight., 2007
Deskripsi Fisik: 20 p.
Bahasa: English
ISBN/ISSN: -
Klasifikasi: LO
Tipe Isi: -
Tipe Media: -
Tipe Pembawa: online resource
Edisi: Vol. 27 No. 5, 2007 pp. 464-481
Subjek: brazil
Maintenance
Operations management
Consumer behaviour
Info Detail Spesifik: -
Pernyataan Tanggungjawab: Luiz Artur L. Brito

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