Article

Customer Driven Marketing in the Transportation/Logistics Industry

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Since deregulation of the airlines in 1978, and rail and truck in 1980, the transportation/logistics Industry has undergone significant changes. The trend has been one of improved efficiency and extreme price and cost pressures, requiring more of a customer driven marketing approach on the part of transportation/logistics service providers. This article identifies some of the more significant changes that have affected the industry and offers considerations for decision making to those who are tasked with making critical marketing decisions. Finally, a vision of the future of the transportation/logistics industry is presented.

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Ketersediaan

Informasi Detail

Judul Seri

The International Journal of Logistics Management

No. Panggil

ATC LO NEU c

Penerbit

United Kingdom : Emerald Insight., 1998

Deskripsi Fisik

8 p.

Bahasa

English

ISBN/ISSN

-

Klasifikasi

LO

Tipe Isi

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Tipe Media

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Tipe Pembawa

online resource

Edisi

Vol. 9 Issue: 2, pp.99-105

Subjek

Marketing
Logistics
Supply Chain

Info Detail Spesifik

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Pernyataan Tanggungjawab

Robert P. Neuschel

Versi lain/terkait

Lampiran Berkas

Komentar

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