Enabling supply chain segmentation through demand profiling

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Enabling supply chain segmentation through demand profiling

Martin Christopher - Nama Orang; Janet Godsell - Nama Orang; Denis Towill - Nama Orang; Chris Clemmow - Nama Orang; Thomas Diefenbach - Nama Orang;

Whilst there are a plethora of theoretical ideas regarding a segmented approach to supply chain strategy, there is paucity of empirical data. This paper aims to present the results of a field-based case study in a fast moving consumer goods company (FMCGCo) that sought to identify the most relevant basis for supply chain segmentation.

Ketersediaan

IPC Corporate University Library ATC LO GOD e C.1

ATC1601926

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Informasi Detail

Judul Seri: International Journal of Physical Distribution & Logistics Management
No. Panggil: ATC LO GOD e
Penerbit: United Kingdom : Emerald Insight., 2011
Deskripsi Fisik: 21 p .
Bahasa: English
ISBN/ISSN: -
Klasifikasi: LO
Tipe Isi: -
Tipe Media: -
Tipe Pembawa: online resource
Edisi: Vol. 41 No. 3, 2011 pp. 296-314
Subjek: Supply Chain Management
Demand
Market segmentation
Fast moving consumer goods
Info Detail Spesifik: -
Pernyataan Tanggungjawab: Janet Godsell

Versi lain/terkait

Judul	Edisi	Bahasa
The Journal Of Humanitarian Logistics and Supply Chain Management: First Reflections	Vol. 1 Iss 2 pp.	en

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