Firm newness, product novelty and aesthetic failure | PELINDO LIBRARY & KNOWLEDGE CENTER

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Article

Firm newness, product novelty and aesthetic failure

Andre O. Laplume - Nama Orang; Manish K. Srivastava - Nama Orang;

The purpose of this paper is to examine product failures in the consumer technology products industry to explain why some firms experience more aesthetic-related failures than others.

Ketersediaan

IPC Corporate University Library ATC LO SRI f C.1

ATC1602029

Tersedia

Informasi Detail

Judul Seri: Management Decision
No. Panggil: ATC LO SRI f
Penerbit: USA : Emerald Insight., 2014
Deskripsi Fisik: 17 p.
Bahasa: English
ISBN/ISSN: -
Klasifikasi: LO
Tipe Isi: -
Tipe Media: -
Tipe Pembawa: online resource
Edisi: Vol. 52 No. 10, 2014 pp. 1952-1967
Subjek: Design
Product innovation
Aesthetic design
Product failures
New to firm products
Info Detail Spesifik: -
Pernyataan Tanggungjawab: Manish K. Srivastava

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