Article

Segmentation of markets based on customer service

---

Customer service represents a significant opportunity for segmenting markets. This article reviews the importance of customer service and the conceptual issues associated with segmenting industrial markets on the basis of customer service. A methodology is presented which can be used by managers to classify a market into segments with different customer service needs. Empirical results from a high‐technology industry are also presented. The article emphasises the need to recognise the differing customer service requirements of segments of customers when establishing priorities for customer service expenditures.

---

Ketersediaan

Informasi Detail

Judul Seri

International Journal of Physical Distribution & Logistics Management

No. Panggil

ATC LO SHA s

Penerbit

United Kingdom : Emerald Insight., 1990

Deskripsi Fisik

12 p.

Bahasa

English

ISBN/ISSN

-

Klasifikasi

LO

Tipe Isi

-

Tipe Media

-

Tipe Pembawa

online resource

Edisi

Vol. 20 Issue: 7, pp.19-27

Subjek

Logistics
Customer service
Market segmentation
Services marketing

Info Detail Spesifik

-

Pernyataan Tanggungjawab

Arun Sharma

Versi lain/terkait

Lampiran Berkas

Komentar

---

Anda harus masuk sebelum memberikan komentar