Spillover effects of a firm's relationship marketing orientation in the logistics triad

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Spillover effects of a firm's relationship marketing orientation in the logistics triad

Adriana Rossiter Hofer - Nama Orang; Paul R. Murphy - Nama Orang; Ronn J. Smith - Nama Orang;

The central tenet of this paper is that a firm's efforts to nurture a long-term relationship with a third-party logistics (3PLs) will be influenced by its strategic orientation toward its own customers. The purpose of this paper is to propose that there will be a spillover effect of a firm's relationship marketing orientation (RMO) toward its customers on the nature of a firm's relationship with its 3PL, positively impacting its logistics performance.

Ketersediaan

IPC Corporate University Library ATC LO MUR s C.1

ATC1602450

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Informasi Detail

Judul Seri: The International Journal of Logistics Management
No. Panggil: ATC LO MUR s
Penerbit: USA : Emerald Insight., 2014
Deskripsi Fisik: 20 p.
Bahasa: English
ISBN/ISSN: -
Klasifikasi: LO
Tipe Isi: -
Tipe Media: -
Tipe Pembawa: online resource
Edisi: Vol. 25 Issue: 2, pp.270-288
Subjek: Third-party logistics
Operations performance
Long-term orientation
Spillover effects
Relationship marketing orientation
Info Detail Spesifik: -
Pernyataan Tanggungjawab: Paul R. Murphy

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