Article
The product development and commercialization process
Product development and commercialization is the supply chain management process that provides structure for developing and bringing to market new products jointly with customers and suppliers. Effective implementation of the process not only enables management to coordinate the efficient flow of new products across the supply chain, but also assists supply chain members with the ramp‐up of manufacturing, logistics, marketing and other related activities to support the commercialization of the product In this paper, the product development and commercialization process is described in detail to show how it can be implemented. To do this, the process is described in terms of its sub‐processes and associated activities, and the interfaces with business functions, other supply chain processes and other firms. Examples of successful implementation are provided.
Ketersediaan
Informasi Detail
- Judul Seri
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The International Journal of Logistics Management
- No. Panggil
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ATC LO ROG t
- Penerbit
- Canada : Emerald Insight., 2004
- Deskripsi Fisik
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16 p .
- Bahasa
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English
- ISBN/ISSN
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- Klasifikasi
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LO
- Tipe Isi
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- Tipe Media
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- Tipe Pembawa
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online resource
- Edisi
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Vol. 15 Issue: 1, pp.43-56
- Subjek
- Info Detail Spesifik
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- Pernyataan Tanggungjawab
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Dale S. Rogers
Versi lain/terkait
| Judul | Edisi | Bahasa |
|---|---|---|
| Relationship marketing practice in Lithuanian logistics organizations | Vol. 6 No. 1, 2011 pp. 71-88 | en |
| Boundary-spanning interfaces between logistics, production, marketing and new product development | Vol. 27 No. 5/6, 1997, pp. 350-369. | en |
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Ilmu-ilmu Murni 
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Geografi dan Sejarah