FIC

Designing for Growth: A Design Thinking Tool Kit for Managers

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Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trendsin business: ''design thinking,'' or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind- set, techniques, and vocabulary of design thinking, unpack the mysterious connection beetwen design and growth, and teach managers ina straightforward way how to exploit design's exciting potential.Exemplified by Apple and the success of its elegant products and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

TXT MG LIE d C.1

Penerbit

New York : Columbia University Press., 1893

Deskripsi Fisik

xiii, 227p. ; 23cm.

Bahasa

English

ISBN/ISSN

978-0-231-15838-1

Klasifikasi

MG

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Creative ability in business
Organizational Change
Thought and Thinking

Info Detail Spesifik

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Pernyataan Tanggungjawab

Jeanne Liedtka

Versi lain/terkait

Lampiran Berkas

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