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Ditemukan 2 dari pencarian Anda melalui kata kunci: subject="Brand equity"
Structural analysis of port brand equity using structural equation modeling
Port competition, especially in the Northeast Asia (NEA) region, can be described as a price war. In this price competition, it is necessary to build up the brand concept to acquire higher market share. This paper aims to provide structural relationships for port brand equity (PBE) and explore the PBE stages statistically. The stages are divided into three steps: port service quality as the pre…
- Edisi
- -
- ISBN/ISSN
- -
- Deskripsi Fisik
- 24 p.
- Judul Seri
- -
- No. Panggil
- ATC PO LEE s
Measuring brand equity for logistics services
The purpose of this paper is to present a test of scales that measure brand equity and its two dimensions – brand image and brand awareness – in the context of logistics services. The scales are tested with both logistics service providers and customers.
- Edisi
- Vol. 20 No. 2, 2009
- ISBN/ISSN
- -
- Deskripsi Fisik
- 14 p.
- Judul Seri
- The International Journal of Logistics Management
- No. Panggil
- ATC LO MAR m
Karya Umum 
Filsafat 
Agama 
Ilmu-ilmu Sosial 
Bahasa 
Ilmu-ilmu Murni 
Ilmu-ilmu Terapan 
Kesenian, Hiburan, dan Olahraga 
Kesusastraan 
Geografi dan Sejarah