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Measuring the importance of attributes in logistics research

Zachary Williams Michael S. Garver Stephen A. LeMay

Traditional methods of capturing and determining logistics attribute importance have serious research limitations. The purpose of this paper is to introduce maximum difference (MD) scaling as a new research methodology that will improve validity in measuring logistics attribute importance, overcoming many of the limitations associated with traditional methods. In addition, this new research met…

Edisi: Vol. 21 No. 1, 2010 pp. 22-44
ISBN/ISSN: -
Deskripsi Fisik: 25 p.
Judul Seri: The International Journal of Logistics Management
No. Panggil: ATC LO GAR m

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