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Case pack quantity's effect on retail market share: An examination of the bac…

Matthew A. Waller Andrea Heintz Tangari Brent D. Williams

The purpose of this study is to investigate the impact of a key logistics and distribution variable, case pack quantity, on a consumer packaged goods (CPG) manufacturing firm’s performance. The paper builds theory with respect to case pack quantity’s dichotomous impact on the retail shelf replenishment process and subsequent impact on market share depending on product rate-of-sale (ROS).

Edisi: Vol. 38 No. 6, 2008 pp. 436-451
ISBN/ISSN: -
Deskripsi Fisik: 19 p.
Judul Seri: International Journal of Physical Distribution & Logistics Management
No. Panggil: ATC LO WAL c

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