Abstract Purpose – The purpose of this study is to investigate the impact of a key logistics and distribution variable, case pack quantity, on a consumer packaged goods (CPG) manufacturing firm’s performance. The paper builds theory with respect to case pack quantity’s dichotomous impact on the retail shelf replenishment process and subsequent impact on market share depending on product …
The purpose of this paper is to investigate the unique supply chain strategies employed by retailers.
The purpose of this paper is to investigate the direct and interaction effects of shelf space, case pack quantity, and consumer demand on shelf stockouts, i.e. stockouts at the shelf level when inventory is available in the backroom of a retail store.
The purpose of this study is to investigate the impact of a key logistics and distribution variable, case pack quantity, on a consumer packaged goods (CPG) manufacturing firm’s performance. The paper builds theory with respect to case pack quantity’s dichotomous impact on the retail shelf replenishment process and subsequent impact on market share depending on product rate-of-sale (ROS).