Analyses the dimensions of service in the co‐operative buyer‐supplier interaction and presents an interpretative scheme which links some of the basic service management concepts with some critical aspects in the current supply environment. On the basis of the results from a case study of the Zanussi Appliances Company (Electrolux Group), examines the dimensions of service in the co‐oper…
Observes that strategic alliances continue to be an important research and business focus. Many firms struggle with how to link alliance theory with actual practice. In particular, managers question how long‐term commitment between alliance partners is developed and achieved. Traditional business practice has relied primarily on formal written contracts, but informal social contracts or ver…