The purpose of this article is to analyze problems involved in using a four-tiered, indirect sales-and-distribution (S&D) model and describe how a manufacturing small and medium-sized enterprise’s (SME’s) controller can master them.
Edisi
Vol. 39 No. 12, 2011 pp. 927-944
ISBN/ISSN
-
Deskripsi Fisik
20 p.
Judul Seri
International Journal of Retail & Distribution Management