Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trendsin business: ''design thinking,'' or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind- set, techniques, and vocabulary of design thinking, unpack the mysterious connection beetwen design and growth, and teach managers ina straightforward way ho…
Thinking in New Boxes is a five-step guide that leverages the authors’ deep understanding of human nature to enable readers to overcome their limitations and both imagine and create their own futures. This book is a must-read for people living and working in today’s competitive environment.”Ray O. Johnson, Ph.D., chief technology officer, Lockheed Martin Thinking In New Boxes discusses …
Design-oriented firms such as Apple and IDEO have demonstrated how design thinking can directly affect business results. Yet most managers lack a real sense of how to put this new approach to use for issues other than product development and sales growth. Solving Problems with Design Thinking details ten real-world examples of managers who successfully applied design methods at 3M, Toyota, IBM,…
Somehow we’ve come to believe that creativity is reserved for the chosen few: the poets, the painters, the writers. The truth is creativity is in all of us and re-discovering it is the key to unlocking your fullest potential. is a book that pushes us beyond our traditional thought patterns. Unthink is a book that will inspire everyone to realize that we are capable of so much more than w…