Ditapis dengan
Disentangling customer orientation – executiveperspective
Despite the fact that customer orientation is increasingly used as a strategic guideline to ensure companies’ long-term success, it is too often left at conceptual level without any managerial or executive translation. To address this practical gap, the purpose of the paper is to build an executive perspective on customer orientation through the mechanism of customer value dimensions.
- Edisi
- Vol. 20 No. 5, 2014 pp. 663-677
- ISBN/ISSN
- 1463-7154
- Deskripsi Fisik
- 17 p.
- Judul Seri
- Business Process Management Journal
- No. Panggil
- ATC MG SAA d
Stakeholder perceptions of green marketing: the effect of demand and supply i…
The purpose of this paper is to extend the stream of thought regarding the concept of demand and supply integration (DSI) within the domain of environmental responsibility and green marketing.
- Edisi
- Vol. 41 Issue: 7, pp.684-696
- ISBN/ISSN
- -
- Deskripsi Fisik
- 15 p.
- Judul Seri
- International Journal of Physical Distribution & Logistics Management
- No. Panggil
- ATC LO SAT s
Customer value assessment of pharmaceutical marketing in Taiwan
The purpose of this study is to provide a data mining approach for classifying Taiwanese healthcare institutions based on customer value assessment. Each institution type has developed its own marketing strategy along with relationship management strategies.
- Edisi
- Vol. 113 No. 9, 2013 pp. 1315-1333
- ISBN/ISSN
- -
- Deskripsi Fisik
- 20 p.
- Judul Seri
- Industrial Management & Data Systems
- No. Panggil
- ATC LO YIH c
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