Seeks to document a responsive strategy to manufacturing planning with Cussons (UK) Limited, a company operating in the fast moving consumer goods (FMCG) industry. In the FMCG environment products are manufactured to a sales forecast, and customers demand 100 per cent service levels within lead‐times, sometimes in the order of hours rather than days. It is essential that a company′s stock…
Recently there has been a proliferation of interest in the topic of total supply chain management. This interest has prompted many companies in the fast moving consumer goods sector to review their inventory policies and, in particular, levels of finished stock. Responsibility for finished stock often falls between production and distribution leaving it rather like a “piggy in the middle”…
With all the hype around efficient consumer response (ECR) and the brave new world of technologies, one would believe that retail out‐of‐stocks have gone down over the last ten years. That is wrong. Retailers have been struggling with considerable out‐of‐stocks for decades – with little evidence of improvement. A similar wrong belief is that shoppers are also still unwilling to acce…