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Ditemukan 1 dari pencarian Anda melalui kata kunci: subject="Packaging portfolio"

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Globally standardised versus locally adapted packaging: a case study at sony …

Fredrik Nilsson Magnus Fagerlund Jonas Korner

The purpose of this paper is to provide insights into, and guidance on, how to balance packaging standardisation and adaptation strategies in different markets in the fast moving consumer electronic goods (FMCEG) industry.

Edisi: Vol. 41 No. 5, 2013 pp. 396-414
ISBN/ISSN: -
Deskripsi Fisik: 21 p .
Judul Seri: International Journal of Retail & Distribution Management
No. Panggil: ATC LO KOR g

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