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Ditemukan 1 dari pencarian Anda melalui kata kunci: subject="Port Brand Equity"

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Structural analysis of port brand equity using structural equation modeling

Port competition, especially in the Northeast Asia (NEA) region, can be described as a price war. In this price competition, it is necessary to build up the brand concept to acquire higher market share. This paper aims to provide structural relationships for port brand equity (PBE) and explore the PBE stages statistically. The stages are divided into three steps: port service quality as the pre…

Edisi: -
ISBN/ISSN: -
Deskripsi Fisik: 24 p.
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No. Panggil: ATC PO LEE s

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