Despite the often stated importance, little about top management’s role in supply chain management (SCM) practices is known. The purpose of this paper is therefore to explore the role of top management in two retail companies that successfully utilise opportunities given by SCM practices.
Ponders the factors which make senior management support of logistical initiatives so important and explores means of ensuring that such initiatives are included in the boardroom agenda. Presents an understanding of logistical activity which emphasizes its all‐embracing organizational influence, and its function as the deliverer of the marketers’ “promises”. Offers a further reason for …