Ditapis dengan
Market segmentation in container shipping services: A qualitative study
Abstract Purpose – Container shipping is a standardized business-to-business service market where carriers need to stay customer focused to survive. Market segmentation is an ideal solution to develop customized marketing programs for each segment, but container lines need personalized marketing programs for each customer. Hence, the purpose of this study is to develop a segmentation framew…
- Edisi
- Management Research Review
- ISBN/ISSN
- -
- Deskripsi Fisik
- 28 halaman
- Judul Seri
- Market segmentation in container shipping services: A qualitative study
- No. Panggil
- ATC PO GOK a
A Simulation for Optimum Terminal Truck Number in a Turkish Port Based on Lea…
Ports, from the simple physical sea/land interface they once used to be, have successively turned into commerce and industrial centers, then into logistics and distribution platforms, and are now becoming intermodal nodes in international supply chains networks, the efficiency of which now drives trade competitiveness. With her distinguished location, logistics infrastructure and well qualified…
- Edisi
- Volume 26 Number 2 December 2010 pp. 277-296
- ISBN/ISSN
- -
- Deskripsi Fisik
- 20 p.
- Judul Seri
- pp. 277-296
- No. Panggil
- ATC LO ESM a C.1
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