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Ditemukan 1 dari pencarian Anda melalui kata kunci: author=Gökcay BALCI

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Market segmentation in container shipping services: A qualitative study

Abstract Purpose – Container shipping is a standardized business-to-business service market where carriers need to stay customer focused to survive. Market segmentation is an ideal solution to develop customized marketing programs for each segment, but container lines need personalized marketing programs for each customer. Hence, the purpose of this study is to develop a segmentation framew…

Edisi: Management Research Review
ISBN/ISSN: -
Deskripsi Fisik: 28 halaman
Judul Seri: Market segmentation in container shipping services: A qualitative study
No. Panggil: ATC PO GOK a

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