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Ditemukan 1 dari pencarian Anda melalui kata kunci: author=David G. Taylor

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Do microblog postings influence consumer perceptions of retailers' e-services…

David Strutton Gina A. Tran David G. Taylor

Consumers are increasingly connected to each other through electronic devices. Consequently, the potential for online retailer (hereafter, e-tailer) initiated communications delivered through electronic media to inspire viral-like e-WOM processes among consumers is also expanding. Microblog postings and e-mails may impact consumers’ perceptions of retail web sites (e-servicescape). These perc…

Edisi: Vol. 35 No. 9, 2012 pp. 818-836
ISBN/ISSN: -
Deskripsi Fisik: 22 p.
Judul Seri: Management Research Review
No. Panggil: ATC LO TAY d

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