The purpose of this paper is to focus on radio frequency identification (RFID) acceptance and examine three understudied drivers: a company’s satisfaction with existing logistics technologies, its logistics technology readiness (technology optimism and technology innovativeness), and relationship hostage position. The proposed conceptual model also investigates the impacts of RFID acceptance …
The purpose of this paper is to compare small and large motor carriers to determine whether small motor carriers serve a smaller, more concentrated customer base, have owners that are more involved in the customer relationship management process, and earn higher returns usually associated with niche market players.