Ditapis dengan
Getting logistics into the boardroom
Ponders the factors which make senior management support of logistical initiatives so important and explores means of ensuring that such initiatives are included in the boardroom agenda. Presents an understanding of logistical activity which emphasizes its all‐embracing organizational influence, and its function as the deliverer of the marketers’ “promises”. Offers a further reason for …
- Edisi
- Vol. 9 Issue: 6, pp.11-14
- ISBN/ISSN
- -
- Deskripsi Fisik
- 5 p.
- Judul Seri
- Logistics Information Management
- No. Panggil
- ATC LO DAY g
A conceptual model to stratify customers to improve customer profitability: d…
Every company tries to know who the best and idealistic customers are and how to identify them by use of the special methods. To solve this problem the diamond model of customer stratification, which is the conceptual model, is introduced in this research. We modified the customer stratification model developed by Narayanan et al. (2007). By use of this model we can find out the most profitable…
- Edisi
- Vol. 9, No. 1
- ISBN/ISSN
- -
- Deskripsi Fisik
- 8 p.
- Judul Seri
- Asian Journal on Quality
- No. Panggil
- ATC LO LEE a
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