Many traditional retailers use the internet as a complementary business channel and thus sell products through multiple channels. In contrast, “pure player” internet retailers only sell products via the internet. A proliferation of pure players over the past few years has intensified competition in the online shopping market and the question of who is better at offering physical distributio…
Many traditional retailers use the internet as a complementary business channel while “pure player” retailers only sell products via the internet. The question of who is better at offering electronic physical distribution service quality (e-PDSQ) is open to debate. But, despite e-PDSQ’s importance there are few empirical studies and most have focused on general service quality of internet…