Abstract Purpose – The purpose of this study is to investigate the antecedents and consequences of consumer satisfaction with the use of self-service technology (SST) in a retail setting. Design/methodology/approach – In cooperation with a survey firm, a total of 424 respondents were collected from among consumers who had experience of using multimedia kiosks at convenience stores in Tai…
The purpose of this study is to investigate the antecedents and consequences of consumer satisfaction with the use of self-service technology (SST) in a retail setting. Design/methodology/approach – In cooperation with a survey firm, a total