The purpose of this paper is to provide insights into, and guidance on, how to balance packaging standardisation and adaptation strategies in different markets in the fast moving consumer electronic goods (FMCEG) industry.
Whilst there are a plethora of theoretical ideas regarding a segmented approach to supply chain strategy, there is paucity of empirical data. This paper aims to present the results of a field-based case study in a fast moving consumer goods company (FMCGCo) that sought to identify the most relevant basis for supply chain segmentation.
The paper aims to reappraise efficient consumer response (ECR) in the grocery and food industry to determine whether financial and operating performance improves with ECR adoption.
This paper aims to identify customer behavior with regard to out-of-stocks (OOS) of perishable products (focused on bakery bread) and the resulting inventory performance for these perishable products.