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Ditemukan 3 dari pencarian Anda melalui kata kunci: subject="Market segmentation"

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Segmentation of markets based on customer service

Customer service represents a significant opportunity for segmenting markets. This article reviews the importance of customer service and the conceptual issues associated with segmenting industrial markets on the basis of customer service. A methodology is presented which can be used by managers to classify a market into segments with different customer service needs. Empirical results from a h…

Edisi: Vol. 20 Issue: 7, pp.19-27
ISBN/ISSN: -
Deskripsi Fisik: 12 p.
Judul Seri: International Journal of Physical Distribution & Logistics Management
No. Panggil: ATC LO SHA s

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Unduh MARC Sitasi

Enabling supply chain segmentation through demand profiling

Komentar Penanda Bagikan

Martin Christopher Janet Godsell Denis Towill Chris Clemmow Thomas Diefenbach

Whilst there are a plethora of theoretical ideas regarding a segmented approach to supply chain strategy, there is paucity of empirical data. This paper aims to present the results of a field-based case study in a fast moving consumer goods company (FMCGCo) that sought to identify the most relevant basis for supply chain segmentation.

Edisi: Vol. 41 No. 3, 2011 pp. 296-314
ISBN/ISSN: -
Deskripsi Fisik: 21 p .
Judul Seri: International Journal of Physical Distribution & Logistics Management
No. Panggil: ATC LO GOD e

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Unduh MARC Sitasi

Using the elaboration likelihood model to guide customer service-based segmen…

Komentar Penanda Bagikan

Thomas J. Goldsby James A. Eckert

Conceptualizes a model of customer service‐based segmentation derived from the elaboration likelihood model (ELM). Logistics organizations are utilizing improved customer service to achieve competitive advantage. However, these firms must segment customers to avoid escalating their service platform to those unlikely to provide adequate return. Based on ELM‐established relationships, propo…

Edisi: Vol. 27 Issue: 9/10, pp.600-615
ISBN/ISSN: -
Deskripsi Fisik: 18 p.
Judul Seri: International Journal of Physical Distribution & Logistics Management
No. Panggil: ATC LO ECK u

Ketersediaan1

Tambahkan ke dalam keranjang

Unduh MARC Sitasi