To provide practitioners of knowledge management with a sense of the importance of reverse logistics as an important part of today’s company policies, especially throughout the product life cycle, with the accompanying technology that supports it and the effects on customer relation management (CRM) and satisfaction.
E‐commerce is such a new phenomenon that little research has addressed the effects it has on relationships in supply chains. A qualitative study was conducted with eight e‐commerce companies in order to construct theoretical relationships with which to develop a grounded theory of the impact of e‐commerce on managing supply chain relationships. The e‐commerce environment was perceived a…
Cluster analysis provides a statistical method whereby unknown groupings of similar attributes can be identified from a mass of data and is well-known within marketing and a wide range of other disciplines. This paper seeks to describe the use of cluster analysis in an unusual setting to classify a large sample of dyadic, highly interdependent, supply chain relationships based upon the quality …
Customer relationship management (CRM) is a combination of people, processes and technology that seeks to understand a company’s customers. It is an integrated approach to managing relationships by focusing on customer retention and relationship development. CRM has evolved from advances in information technology and organizational changes in customer-centric processes. Companies that success…
The central tenet of this paper is that a firm's efforts to nurture a long-term relationship with a third-party logistics (3PLs) will be influenced by its strategic orientation toward its own customers. The purpose of this paper is to propose that there will be a spillover effect of a firm's relationship marketing orientation (RMO) toward its customers on the nature of a firm's relationship wit…
The purpose of this paper is to establish relationship marketing practice aspects, their prevalence and opportunities in Lithuanian logistics organizations.
This paper will report on a number of e‐commerce projects at production companies in The Netherlands. It has been shown that there is no unique model for the introduction of e‐commerce in production companies. Companies can start to use e‐commerce at different ends of the organization, with different objectives and different (positive) outcomes, depending on the market situation and the s…
How manufacturers select distributors who can contribute to distribution efficiency has become an important issue for channel management. While the last decade has seen large shifts in manufacturing and distribution practices, there has been very little empirical research investigating manufacturers’ selection of distributors. This study attempts to fill this research gap by proposing and emp…
The classic marketing disciplines can no longer sustain continued growth of organizations. Top companies owe their success not only to strong brands and corporate image but also to sheer capability to achieve. Managing the supply chain is all‐important, involving strategic intent and managing the trade‐offs. Emphasizes the part played by IT in the supply chain added‐value equation but sta…
The purpose of this paper is to compare small and large motor carriers to determine whether small motor carriers serve a smaller, more concentrated customer base, have owners that are more involved in the customer relationship management process, and earn higher returns usually associated with niche market players.
The purpose of this paper is to establish relationship marketing practice aspects, their prevalence and opportunities in Lithuanian logistics organizations.
The concept of supply chain management (SCM) started in the logistics literature, and logistics has continued to have a significant impact on the concept. This study, however, proposes that the concepts of the marketing concept, a market orientation, relationship marketing, and SCM are not separate. Rather they are inextricably intertwined. The main purpose of this study is to highlight the r…
The purpose of this study is to investigate how collaborative relationships enhance continuous innovation in the supply chain using case studie